5. You have recently launched a brand of chocolate snack bar. This is a very competitive category with many brands and variants. Prior research has suggested that the attributes consumer care about are (in decreasing order of importance) healthiness of the snack bar (number of calories), taste, natural ingredients and price. There are many brands on the market and they vary with regards to their performance on these attributes. Your specific brand is not particularly healthy but in product tests was rated as very tasty, and utilizes all natural ingredients and is very competitively priced. You face a peculiar quandary. When conducting product tests, consumers evaluated your brand very favorably. However, sales have been extremely poor. Qualitative research has suggested consumers do not have very strong preferences. This is also a crowded market with many players but the qualitative data suggests that consumers consider only 2 or 3 brands on average. Quantitative data comparing the brand with other brands reveals a very favorable disposition towards the brand, and when asked if they would choose the brand, a large number of consumers respond favorably. However, the brand does not appear on consumer consideration lists. a. Why would the brand be favorably evaluated when examined in detail in a product testing setting but not be considered? (15 points) b. What potential solutions seem worthy of further exploration? (15 points)