5. Your planning team has settled on a magazine title to feature your pharmaceutical client's brand. Pharma clients by law have to have advertising in publications so all of the medical details can be known. The cost of a full-page ad is $25,000 and the cost of a half page ad is $20,000. What is the cost per thousand for each option? Your circulation is 525,000 and your audience is 4.9 million. a. What are the CPMs for each ad type? b. If 500,000 circulations were actually purchased, either by subscription or newsstand, what is your readers-per-copy? c. The seller is pushing you for a full page ad versus a half-page. What arguments should the seller make, and what pieces of research can you ask for? Be creative