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5 You're a social media manager, running a brand awareness campaign across multiple networks for Review Later a client. The client is unsure about the
You're a social media manager, running a brand awareness campaign across multiple networks for
Review Later
a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their predefined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?
Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don't think is worthwhile
Set up an Impressions Stream to monitor the realtime campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a day
Put aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite's geosearch functionality
Set up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your client
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