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50 Question 1 Please answer one of the four options listed above. At the top of your answer, please tell me which option (i.e., Option
50 Question 1 Please answer one of the four options listed above. At the top of your answer, please tell me which option (i.e., Option 1, Option 2, Option 3, Option 4) that you are answering. You may not answer the same option twice. Edit Format Table A 12pt / BI y . Tv | 0 Paragraph the tour options. You are expected to answer both questions 4 and 5. For questions 1-3, I have listed four options. You must respond to three out of the four options provided. Space for providing your response to your chosen options is available below. In other words, you may skip one option. PTION 1: der the product listed below. ard 5-cup serving coffee maker: OPTION 1: Consider the product listed below. A standard 5-cup serving coffee maker: MAX 4 Please answer the following questions in complete sentences. Assume that this product is currently the only product in this brand's product portfolio. Be sure to justify each of your answers (i.e., tell me why): What is the core product? What is the actual product? What stage of the product lifecycle is this product in? If the marketing managers of this product wanted to update the product portfolio for this brand, how would you suggest they do so? OPTION 2: Consider the following service: ur favorite stores. Shop for items from stores near you, with a selection of more than Hvour OPTION 2: Consider the following service: "Instacart makes it easy to order from your favorite stores. Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America. Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our "Leave at my door" option. You can track your order's progress and communicate with your shopper every step of the way using the Instacart app or website." (Instacart.com, 2022). Apply one of the three service frameworks from class (i.e., the services marketing triangle, the gaps model of service quality, the five dimensions of service quality) to Instacart. In other words, explain to me ways in which Instacart can deliver high- quality service to their customers based on one of the three models. Please use complete sentences. OPTION 3: onsider the following product: un Sport (tablets that dissolve into 16 oz water), $7.00 for 10 tablets the five dir quality service to their customers based on one of the three models. OPTION 3: Consider the following product: Nuun Sport (tablets that dissolve into 16 oz water), $7.00 for 10 tablets hydration nuun SAVE SPORT Fer Exercise Brwngawa Packed with a electrolytes to the extra det A Move On un SPORT an Del AMOs Description: "Breaking a sweat? Grab some Nuun Sport! When you sweat, your body loses vital minerals and electrolytes needed for healthy recovery and lasting performance. Nuun Sport provides a great balance of ingredients for mineral replenishment and optimal hydration before/during/after your workout." (Nuunlife.com, 2022). Additional facts about Nuun: It is vegan, Kosher, non-GMO, and gluten-free. hat type(s) of retail stores would recommend this product be sold at? Provide ample detail of the store and explain why you s the product would be successful at this type of store. Please use complete sentences. PTION 4: 22, Mazda will be releasing the MX-30, a fully electric crossover SUV (sports utility vehicle), which will have a starting this the product would be OPTION 4: In 2022, Mazda will be releasing the MX-30, a fully electric crossover SUV (sports utility vehicle), which will have a starting price of $33,470 (MazdaUSA.com, 2022). Which two items from the promotional mix (listed below) do you think would be most useful in promoting this new vehicle? Explain why you chose each of these items over the remaining items. Please use complete sentences. Promotional mix items: Advertising, personal selling, sales promotion, public relations, direct marketing, events and experiences, digital marketing. 50 Question 1 Please answer one of the four options listed above. At the top of your answer, please tell me which option (i.e., Option 1, Option 2, Option 3, Option 4) that you are answering. You may not answer the same option twice. Edit Format Table A 12pt / BI y . Tv | 0 Paragraph the tour options. You are expected to answer both questions 4 and 5. For questions 1-3, I have listed four options. You must respond to three out of the four options provided. Space for providing your response to your chosen options is available below. In other words, you may skip one option. PTION 1: der the product listed below. ard 5-cup serving coffee maker: OPTION 1: Consider the product listed below. A standard 5-cup serving coffee maker: MAX 4 Please answer the following questions in complete sentences. Assume that this product is currently the only product in this brand's product portfolio. Be sure to justify each of your answers (i.e., tell me why): What is the core product? What is the actual product? What stage of the product lifecycle is this product in? If the marketing managers of this product wanted to update the product portfolio for this brand, how would you suggest they do so? OPTION 2: Consider the following service: ur favorite stores. Shop for items from stores near you, with a selection of more than Hvour OPTION 2: Consider the following service: "Instacart makes it easy to order from your favorite stores. Shop for items from stores near you, with a selection of more than 500 retailers and trusted local grocers across North America. Then, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Contactless delivery is available with our "Leave at my door" option. You can track your order's progress and communicate with your shopper every step of the way using the Instacart app or website." (Instacart.com, 2022). Apply one of the three service frameworks from class (i.e., the services marketing triangle, the gaps model of service quality, the five dimensions of service quality) to Instacart. In other words, explain to me ways in which Instacart can deliver high- quality service to their customers based on one of the three models. Please use complete sentences. OPTION 3: onsider the following product: un Sport (tablets that dissolve into 16 oz water), $7.00 for 10 tablets the five dir quality service to their customers based on one of the three models. OPTION 3: Consider the following product: Nuun Sport (tablets that dissolve into 16 oz water), $7.00 for 10 tablets hydration nuun SAVE SPORT Fer Exercise Brwngawa Packed with a electrolytes to the extra det A Move On un SPORT an Del AMOs Description: "Breaking a sweat? Grab some Nuun Sport! When you sweat, your body loses vital minerals and electrolytes needed for healthy recovery and lasting performance. Nuun Sport provides a great balance of ingredients for mineral replenishment and optimal hydration before/during/after your workout." (Nuunlife.com, 2022). Additional facts about Nuun: It is vegan, Kosher, non-GMO, and gluten-free. hat type(s) of retail stores would recommend this product be sold at? Provide ample detail of the store and explain why you s the product would be successful at this type of store. Please use complete sentences. PTION 4: 22, Mazda will be releasing the MX-30, a fully electric crossover SUV (sports utility vehicle), which will have a starting this the product would be OPTION 4: In 2022, Mazda will be releasing the MX-30, a fully electric crossover SUV (sports utility vehicle), which will have a starting price of $33,470 (MazdaUSA.com, 2022). Which two items from the promotional mix (listed below) do you think would be most useful in promoting this new vehicle? Explain why you chose each of these items over the remaining items. Please use complete sentences. Promotional mix items: Advertising, personal selling, sales promotion, public relations, direct marketing, events and experiences, digital marketing
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