500words around

Chatime is a Taiwanese teahouse chain with over 2500 outlets in 35 countries. Chatime wants to expand its product line within Australia by incorporating more Australian flavours into their drinks menu. They have designed several new products and would like to determine consumer attitudes towards the new ingredients as well as whether consumers like the taste of the new products.

Describe the advantages AND disadvantages of using the following survey methods for Chatime:

(a) in-home survey(2 marks)

(b) mall intercept survey(2 marks)

(c) online survey(2 marks)

(d) telephone survey(2 marks) For each response, ensure you clearly indicate each part by starting with an (a), (b), (c), and (d).

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