Question
51. A study of 1252 consumers was conducted to exam- ine online shopping habits during the winter holiday season (source: holiday Mood Survey, Shop.org/ BizRate.com).
51. A study of 1252 consumers was conducted to exam- ine online shopping habits during the winter holiday
season (source: holiday Mood Survey, Shop.org/
BizRate.com). The cross-tabulation table below simulates results from a section of the study that focused
on where consumers researched products and where they ended up purchasing the products. Purchase Location
Research Location
Online Retailer
Off-line Store/ Catalog Online 375 193 Off-line Store/ Catalog
258 426
a. Convert the cross-tabulation table to a joint probability table. Be sure to fill in the marginal values.
b. What percentage of consumers in the survey either purchased a product online or researched a product online or both? c. What percentage of online purchasers did their research off-line?
d. Are research location and purchase location statically independent?
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