5-14. What is penetration pricing? Provide an example of a company that has used penetration pricing to introduce a new product. What was the product?

5-15. Brainstorm five creative ways for a small business with a low budget to advertise and promote its products or services using the latest developments in communications and Internet technology.

5-16. Visit Yahoo! Small Business or another provider of online storefronts. List three advantages and three disadvantages of opening a Web site for your business through such a service.

5-17. Summarize why breakeven is a critical concept for any organization.

5-18. What are the types of communications budgets? What is the best method of budgeting

5-19. List four common marketing objectives. Explain why each is important.