Question
5-16. How would a college sports fan go through the buying decision process? What are some examples? 5-17. What are the four sets of factors
5-16. How would a college sports fan go through the buying decision process? What are some examples?
5-17. What are the four sets of factors affecting consumer behavior and which most strongly affects how college sports fans consume a sport?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
