53. The engagement phase begins with a platform of trust.

• True
• False

54. Positioning through your brand standards means:

1. The service you provide
2. The methods you use
3. The experience you create
4. All of the above

55. We are asking people who come on board with us to

1. Trust us
2. embark on something new
3. Rearrange their life
4. Get out of their comfort zone
5. All of the above

56. According to Pat Rigsby, all effective entrepreneurs are ____________.

1. Producers
2. Smart
3. efficient
4. All of the above

57. Everything you do in the value building phase should be about YOU.

• True
• False

58. An ideal business includes which of the following traits?

1. Authentic and Distinct
2. Created by the vision of others
3. Lucrative
4. All of the above