55. LO.4 & LO.5 (ABC; pricing) Classic Confections makes very elaborate wedding cakes to order. The company's owner, Sandra Tillson, has provided the following data con- cerning the activity rates in its activity-based costing system: Activity Cost Pools Guest related Tier related Order related Activity Rate $0.90 per guest $34.41 per tier $150.00 per order The measure of activity for the size-related activity cost pool is the number of planned guests at the wedding reception. The greater the number of guests, the larger the cake. The measure of complexity is the number of cake tiers. The activity measure for the order-related cost pool is the number of orders. (Each wedding involves one order.) The activity rates include the costs of raw ingredients such as flour, sugar, eggs, and shortening. The activity rates do not include the costs of purchased decorations such as miniature statues and wedding bells, which are accounted for separately. The average wedding has 125 guests and generally requires a three-tiered cake. Data concerning two recent orders appear below: Number of reception guests Number of tiers on the cake Cost of purchased decorations for cake Sacks Wedding 50 1 $22.50 Nussbaum Wedding 164 $ 58.86 a. What amount would the company have to charge for the Sacks wedding cake to break even on that cake? b. Assuming that the company charges $650 for the Nussbaum wedding cake, what would be the overall gross margin on the order? c. Karen O'Brien wants to order a special cake for her 25th wedding anniversary cele bration. She wants the cake to be four tiers but, in addition, would like 20 special flowers added to the top of the cake, which requires very intricate detailing instead of purchased decorations. O'Brien expects that attendance at the anniversary party will be 200 people. If Tillson decides to charge $5 for each special flower, which price should she quote? What price should be charged if the company wants to make an overall gross margin of 35 percent on the O'Brien order? d. Suppose that the company decides that the present activity-based costing system is too complex and that all costs (except for the costs of purchased decorations) should be allocated on the basis of the number of guests. In that event, what would you expect to happen to the costs of cakes for receptions with more than the average number of guests and for receptions with fewer than the average number of guests? Explain your answer. JOE (ARC pricing) Traffic Molding Company ma www ucts