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58 The key to a successful emotional advertising appeal is to use the emotion to Multiple Choice 01:01:38 make consumers cry. create a bond between
58 The key to a successful emotional advertising appeal is to use the emotion to Multiple Choice 01:01:38 make consumers cry. create a bond between the consumer and the brand. deliver a logical messag
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
5th edition
978-1111821227, 9781133190363, 1111821224, 1133190367, 978-0078112713
