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5.Goals are assigned by default in Google Analytics True False 6.A user clicked on a banner ad , came to our website directly , clicked
5.Goals are assigned by default in Google Analytics
True
False
6.A user clicked on a banner ad, came to our website directly, clicked on paid search, clicked through via social media, and finally to our site via an email link. In a time decay attribution model, which platform receives the most credit?
Banner ad
Direct visit
Paid search
Social media
7.Google Analytics assigns a source and medium to all incoming traffic
True
False
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