5)Why is value and price communication increase the likelihood of purchase. Just the answer

6)In your case you wish to buy a pair of NIKE rubber shoes as one of your dream for a long time. You might think that the style and design have been reach your satisfaction and dream come true because you have enough budget to buy the shoes. In times of planning to buy the product, you feel so discomfited and decided not to buy the shoes. In this case what is the effect of consumers perceived value on customers satisfaction?