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5.You are in charge of the US Expansion for Uniqlo and have been asked to re-evaluate the US Market. Discuss what has been done to
5.You are in charge of the US Expansion for Uniqlo and have been asked to re-evaluate the US Market. Discuss what has been done to date and create a 3 year plan. Include in your plan - CREST Analysis, Target Market (new), Product Adaptation, Promotion, Pricing, Mode of Entry(type of stores), Where (states / regions) and Market Share in 3 years. (10 marks)
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