6) 7) If I have 100 GRPs worth of outdoor advertising with a daily effective circulation of 360,000, how many weekly gross impressions am I getting? a. 2,520,000 b. 252,000,000 c. 756,000,000 d. 36,000,000 If I spent $20,000 on an allotment and it was giving me 21,000,000 gross impressions (GI) on a weekly basis, what is my cost per 1,000 (GI)? a. $95 b. $9.50 c. $.95 8) 9) 10) d. $.00095 If I have 100 GRPs worth of outdoor advertising and my daily effective circulation is 120,000, what is my monthly gross impressions? a. 360,000 b. 3,600,000 c. 36,000,000 d. 360,000,000 If I spent $40,000 on an allotment and it was giving me 300,000,000 gross impressions (GI) on a monthly basis, what is my cost per 1,000 (GI)? a. $13.33 b. $1.33 c. $.13 d. $.00013 If I buy 200 GRPs worth of outdoor advertising for a client, that essentially means that I am delivering what percentage of the market to them per day? a. .02 b. 2.0 c. 20 d. 100 e. 200