6. 7. Inform all relevant parties regarding the appropriate use of confidential information. Monitor to ensure compliance. Confidentiality Mitigate actual conflicts of interest. Regularly communicate with business associates to avoid apparent conflicts of interest. Advise all parties of any potential conflicts. Integrity Maintain an apporpriate level of professional leadership and expertise by enhancing knowledge and skills. Competence Communicate professional limitations that would preclude responsible judgment or successful performance of an activity. Competence 8. 9