6. a. Define advertising. Then, explain what type of communication/information word-of-mouth is and why there is no such thing as "word-of-mouth advertising." b. Explain what publicity is, what its two main advantages are over advertising, and to what element of the promotion mix it belongs c. State which of the four major elements of the promotion mix is considered the most expensive, and briefly explain the logic that makes it the most expensive. In other words, what "measurement of reach" clearly indicates why it is the most expensive? 7. a. Define intensity of distribution. Then, name and describe cach of the three (3) different levels of intensity that a marketer might choose for distributing a product, and state the types of consumer goods that each strategic method would be used for b. In a contractual VMS such as the business format franchise, the franchisee pays the franchisor for services and advice in running the business operation. However, there is a more important role that the franchisor plays in this business relationship. Briefly explain (in a sentence or two at most) what this main role is that the franchisor plays. [Hint: it's the main reason a franchisee wants to purchase the franchise from the franchisor.] c. In a systems approach to physical distribution, logistics activities are unified and managed together. Briefly, state each of the three (3) major performance objectives of logistics