6,

Advertising these days is increasingly placed online and is interactive.

Group startsTrue or False

7,

A company named DFS Inc. starts a marketing campaign to get people to try its innovative stain remover, but only 50 percent of the product trials result in actual sales. This is an example of the lagged effect.

Group startsTrue or False

8,

For direct mail to be effective, a good offer is needed to compel consumers to take immediate action.

Group startsTrue or False

9,

A good IMC strategy requires companies to send the same message to their customers regardless of the medium and traits of the receiver.

Group startsTrue or False

10,

Cossacks is a computer manufacturing company. To boost sales, it offers discounts on computers to encourage retailers to sell higher volumes. Which of the following strategies best describes Cossacks's distribution channel strategy?

Multiple Choice

• Reach

• Impressions

• Media buy

• Push

• Frequency