6. Capital budgeting metrics like NPV and IRR are used to: (a) Prioritize capital resources to the highest return capital projects. (b) Develop an income statement forecast. (c) Prepare a future estimated capital expenditures forecast. (d) None of the above. 7. The production technique (sometimes called the production technology, or simply the process) is: (a) How inputs are converted to outputs. (b) How outputs are converted to inputs. (c) How customers find out about your business. (d) All of the above. 8. "Market segment refers to: (a) Subsets of your customer base. (b) The industry in which you compete. (e) The communication vector by which you reach your customers. (d) Yes 9. A production process with high fixed costs and low variable costs: (a) Usually breaks even at a lower volume than a similar process with zero fixed costs. (b) Typically results in more operating leverage (aka P & L leverage) as sales grow. (c) Doesn't break even until contribution margin covers fixed costs. (d) All of the above (e) B&C 10. The competitive environment refers to: (a) Which market segments are more likely to buy from you. (b) The channels through which you communicate with your customers. (c) The businesses that are selling products and/or services that compete with yours. (d) 42 11. A restaurant serves a population of 10,000 people. Those 10,000 people spend about $300 per year on going out to eat. Ignoring substitutes, the Total Addressable Market (TAM) for the restaurant would be estimated to be: (a) 10,000 (b) $3,000,000 (e) $300 (d) You're beating a dead horse here, Brian. You beat this into my brain and I know that the answer is not d). But even though you beat this into my brain my brain vomited it back up