6 Cause marketing is a tactic wherein Multiple Choice 01:40:42 marketing services are provided at little or no cost for the purpose of promoting or supporting a worthy cause the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products marketing actions that took place actually caused more good than was anticipated companies employ marketing efforts to produce, promote and reclaim environmentally sensitive products organizations recognize the need to improve the state of people, the planet, and profit simultaneously if they are to achieve stable, long-term growth Which of the following is not a reason to segment a market? 9 Multiple Choice 8 01:44:27 All the buyers in the entire market have similar wants and needs. There is a potential marketing action to reach it. The ability to assign buyers to a segment is simple and cost-effective. There are different wants and needs of buyers in the entire market. It would cause an increase in market share or profit. 14 CHARACTERISTIC COM B 2220 Figure 53 In Figure 5-3 above, column Broprosents which of the following in terms of consumer involvement and product knowledge Multiple Choice extended promo Wegrated solving One problems intermediate limited promo