6

Gloria is knowledgeable about protecting the environment and feels negatively about various chemicals. For these reasons, Gloria refuses to buy certain cleaning products that harm the planet. Which psychological factor is primarily responsible for Gloria's buying behavior in this scenario?

Multiple Choice

skill

attitude

self-efficacy

motivation

7

Mass Furniture Warehouse knows most of its clients will need to open a line of credit to purchase furniture, so the company arranges credit for buyers to expedite purchases. Which of the following functions of marketing is best illustrated in this scenario?

Multiple Choice

factoring

auditing

financing

positioning

8

Sawyer's is a company that makes table salt. The company aims to appeal to everyone under the assumption that everyone who buys salt has similar needs and wants. Sawyer's is most likely demonstrating a ________ approach.

Multiple Choice

capital-market

control-group

focus-group

total market

9

Ever Sport is an athletic apparel company that focuses its marketing efforts on meeting the needs and wants of fitness-oriented men in their 60s and 70s. This group is Ever Sport's

Multiple Choice

target market.

resource pool.

marketing mix.

functional group.

10

Avery and Cameron wanted to throw a party. They paid $750 to a company to coordinate and plan the event. After, Avery and Cameron were satisfied with the company's services. In the context of marketing, this scenario best illustrates a(n)

Multiple Choice

promotion.

marketing mix.