6)

How can you increase the effectiveness of your event emails using event marketing technology?

A.Limit you invitee list to known audiences only

B.Segment your audience lists to send targeted communications

C.Add custom graphics in theme with your event

D.Write short and concise messages

E.Send emails directly from sales rep's personal inboxes

7)What are four benefits of integrating your event data with your CRM system?

A.Consolidate all event data into your system of record

B.Get event leads to your sales team faster

C.Help your sales team prioritize event leads

D.Ensures the status quo regarding events

E.See how events contribute to sales pipeline and revenue

8)How can you activate your event data in order to increase revenue?

A.Nurture leads through the funnel

B.Hand off data to sales for follow-up

C.Keep lead visibility in marketing systems only

D.Build post-event contact segments

E.Send a single generic follow-up email

9)Which of the below is not a common event goal for marketers?

A.Customer Retention and loyalty

B.Market Awareness

C.Pipeline creation or acceleration

D.Lead Generation

E.Fun and entertainment

10)What are two symptoms of an underperforming event program?

A.Proving ROI and impact of events

B.Effective lead follow-up

C.Execution at scale

D.Inability to prove event impact

C.Stalled/declined event growth