Question
Your Turn:Applying Your Skills at Taco Bell:As an assistant in the communications division of Taco Bell,you have been asked to help Dustin, the newly hired culinary product manager,revise a memo he has written.Assume that CEO Brian Niccol has asked all managers for innovative ideas.Niccol is interested in current food trends and in creating exciting new menu items responding to those food trends.The CEO emphasized this when he said "If you let the brand grow old, you will die.That means you deliver experiences that really matter to the current generation."In his new position as culinary manager, Dustin wants very much to suggest new items for Taco Bell that are in keeping with management's push for innovation and that also reflect current food trends.
Dustin has prepared a rough draft of a memo summarizing his longer report, which he will present at a management meeting next week.Although exceptionally talented in cuisine, he realizes that his writing skills are not as well developed as his cooking skills.He comes to the corporate communication department and shows your boss the first draft of his memo. Your boss is a nice guy, and, as a favor, he revises the first two paragraphs, as shown in Figure 6.6 of the text.Note:Please see a copy of Figure 6.6 in the Required Learning Materials Above.
Your Task:The head of corporate communication has many important tasks to oversee.He hands Dustin's memo to you, his assistant, and tells you to finish cleaning it up.He adds, "His ideas are right on target, but the main points are totally lost in wordy sentences and solid paragraphs."Revise this and concentrate on conciseness, clarity, and readability. Do you think some bulleted lists would help this memo?Revise the remaining four paragraphs of the memo, using the techniques you learned in this chapter. copy of the complete memo, incorporating the edits shown, to submit to your boss (your instructor).
BUSINESS COMMUNICATIONS 3330 ASSIGNMENT FROM TEXTBOOK P. 204 STUDENTS: FINISH REVISING THIS FOR DUSTIN ORTIZ SO IT DOES A BETTER JOB COMMUNICATING HIS IDEAS TO MANAGEMENT FIGURE 6.6 PARTIALLY REVISED FIRST DRAFT Anducan The first two paragrapha wordiness throughout DRAFT show revisions. Your task is to finish the Revises trite Date: May 9. 2018 revision TO: expression (as per Taco Bell Management Council From: Dustin Ortiz, Culinary Product Manager Improves your request) and Subject: Now Idone Eating Trends and New Menu Options subject line uses first-parson pronoun As per your you requie sted, the willer is I am submitting the following ideas based on his my For servation and research in regard to about eating trends in Converts four- word phrase Shortens wordy fast-lood restau erve last-food. noun phrase frepre- bBelow is a rough outhog of possible concepts to and expand Taco Bell's that serve fast menu rollacting the doument eating trends. This is to tadom food) to adject sents a summary Ton that This memo reps of summarizes the findings the live (rast-food) to more efficient have satracted from my longer report to be presented at your next Management vorb [summarizes) Council meeting Deletes and First and foremost. I would like te will focus on new manu Items that are more foremost to avoid fresher, and much more sophisticated. And and with more locally grown fema. How Develops cliche; reduces ox- IVet, I know that theon Home must also meet trick cri aclc high -quals parallelism cossive exuberance flavor, they must be portable portability, and aced pure of (much more) production. In ama recovering economy the flavor, porta most certainly should offer value as well a g. our restaurant can am bility ease of personal firsthand experien a very good. From my production ing and research, I served numerous eating trends. Unburies In the remaining report, edit to Taking a Look at Trends in Fast-Food Eating Preferences verb by changing reduce wordiness As you probably know, Mexican cuisine is increasingly popular from coast to made an and correct errors coast, but today's customers-especially millennials-want much more intense observation flavors. With locally sourced ingredients. There are four trends that are most ap to observed propriate for us to take action on as we revamp the Taco Bell menu. The first deals with the matter of high protein items. A lot of recent research reveals that 12 percent of all millennials as well as more then half of all adults think that Use bulleted list it is important to eat more protein. A second trend deals with spleen. Consumers with headings to are appreciating much more highly spiced foods and hot sauces. Spicy Thai and Improve readability other ethnic dishes are growing in popularity. A third trend has to do with fresh in this paragraph ness. As consumers become more knowle are making a demand for fresher ingre le and more discriminating they often locally grown. A fourth trend has to do with small portions. Trend watchers say that 15 percent of all meals that are saton by millennials are snacks, thus g small portions. A Few Ideas for Now Menu Options Revise wordy phrases Despite Despite the fact that my full report contains a number of additional trends and menu Idess, here are three significant manu concepts that are significant and the fact that Important First, I am totally of the opinion that we should add a PowerProfnin Menu, Reflecting the trend toward more protein, I suggest that we could be offering high-protein Consider E brookfast items such as steak burritos and Greek yogurt with granola. Second, I bulleted of would like to recommend a Fresh-Flavored Salsa Bar To appeal to those desiring numbered list h EsTo we could offer homemade exotic salsas. With locally sourced ingredi to improve this its for bold flavors and textures. We could offer grilled s to cater to snackers, I suggest Small Plate dense paragraph achos with crumbled cojito and gooey chee sauce on top. Other small plates might offer jalapeno pepper quinoa bites that are choosy and spicy along with sharable sn nacks such as rolled chicken tacos. Convert buried I would be more than delighted and happy to have a discussion of these ideas verbs (have a with you in greater detail and have a demonstration of them in the kitchen. Please discussionj and accept my humble thanks for this opportunity to work with you in expanding our reduce other manu to ensure that Taco Bell remains tops in Mexican cuisine. wordiness 204 CHAPTER 6 REVISING BUSINESS MESSAGES
