Question
6. How does a company go from a restaurant to a place of sacred rituals and traditions like birthdays and weddings? 7. Why do companies
6. How does a company go from a restaurant to a place of sacred rituals and traditions like birthdays and weddings?
7. Why do companies need to be culturally sensitive?
8. What can American fast food companies learn from successful local restaurants?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
