6) In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in "goods" is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives.

Describe how a marketer could develop differing marketing strategies to target someone's personal use of goods or services like cosmetics and hair salons. Provide a real-world example of a marketer who does this. Include links to relevant marketing pieces to illustrate your example.