Answered step by step
Verified Expert Solution
Question
1 Approved Answer
(6 marks) B. Zircon Ltd is a company selling customised t-shirts and reported a meagre profit each year. The business profit calculation for last year,
(6 marks) B. Zircon Ltd is a company selling customised t-shirts and reported a meagre profit each year. The business profit calculation for last year, 2020, is as follows: Sales revenue (4,000 units x $25) Less: Variable costs Contribution margin Less: Fixed costs Profit $100,000 (40,000) 60,000 (44,000) 16,000 Concurrent with the national initiative to promote family-friendly tourism in 2021, the company decided to have a more visible presence in the market. The management believes this objective can be achieved through aggressive marketing of the t-shirts. This effort will require spending of an additional $20,000 in a fixed advertising cost. The marketing cost is expected to increase the price of the t-shirts to $30 per t-shirt, while sales volume will likely experience a significant jump by 50% to 6,000 units. Variable cost per unit will remain the same as last year. (TASK] i. ii. Show the calculation of the expected profit for Zircon Ltd's operation in 2021. How many t-shirts does Zircon Ltd have to sell to earn as much profit as in 2020? Do you agree with Zircon Ltd's decision? Explain why or why not. (10 marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started