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(6 Marks) tion 2 Stratcomm Africa Ltd intends undertaken an advertisement campaign in Ghana. An essential (15 Marks) requirement for the project from the Ghana

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(6 Marks) tion 2 Stratcomm Africa Ltd intends undertaken an advertisement campaign in Ghana. An essential (15 Marks) requirement for the project from the Ghana Investment Promotion Council (GIPC) is the preparation and submission of a market feasibility report that will justify the viability of the new project. The following data on cost of capital of the project, total operating expenses had been generated. The management requested you as the marketing consultant attached to the project to evaluate the new initiative and advise them accordingly. Table 1: The Total Cost of Capital Details of Items Land & Structures GHC'000 Plant & Machinery 1.200 900 Working Capital 350 Contingencies 200 Table 2: The Total Operating Expenses Items GHC 000 Annual Sales 1,300 Annual Operating Expenses 700 Percentage Increase in Sales per annum 20% Percentage Increase in Operating Costs per annum 15% Additional Project Information: 1. Life of the project is Syears 2. The Cost of Capital is 20% 3. The project will be finance by 100% equity 4. All cedi values should be stated to the nearest cedi Required: a) Calculate the Total Initial Capital Outlay b) Determine the annual net Cash inflows over the 5-year period c) Using the Payback Period method, determine how long it will take to pay for the initial capital invested. d) Using the Net Presence Value (NPV) valuation, justify the viability of the project and advise the management whether to accept or reject the project

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