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6. Netflix's leadership was able to foresee the change from watching movies on DVD to watching movies over the Internet. How does this success
6. Netflix's leadership was able to foresee the change from watching movies on DVD to watching movies over the Internet. How does this success validate the final words from Mike Jackson in this chapter's opening vignette?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
