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6 of 1 2 Kelly decided to purchase a new pair of running shoes. She is aware of Nike's swoosh and slogan of Just Do

6 of 12
Kelly decided to purchase a new pair of running shoes. She is aware of Nike's swoosh and slogan of "Just Do It," so she buys Nike running shoes. Her familiarity with Nike is an example of what effective marketing tool?
advertising
branding
sales
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