6. Playbook, an app targeting youth sports programs with mobile communication tools, charges $19.99 a month to use. In addition to this high subscription price, Playbook has also invested extensively in advertising on social media and through search engines. Which life cycle marketing strategy is Playbook using? a) a rapid skimming strategy b) a slow skimming strategy c) a rapid penetration strategy d) a slow penetration strategy

7. In which stage of the product life cycle would marketers choose a harvesting strategy? a) stage 1: introduction b) stage 2: growth c) stage 3: maturity d) stage 4: decline

8. Which new product performance metric measures the overall value of an investment in a new product? a) R&D spending as a percentage of sales b) current year percentage of sales c) return on investment d) production adoption rate

9. Which of the following statements about the time to value (TTV) metric is true? a)TTV is the process by which people learn about a product and begin using it. b) TTV measures the return or profit that a company earns over the investment. c) TTV measures the effectiveness of R&D expenditures. d) TTV refers to how long it takes new users to recognize the new product's value.

10. Which stage in the consumer adoption process might involve a consumer getting a free sample of a product? a) stage 1: product awareness b) stage 2: product interest c) stage 3: product evaluation d) stage 4: product trial