6. Ramelson Inc., a sporting goods footwear and apparel company, features photographs of celebrities wearing its brand of clothing and sports gear. The company launched a commercial for its new line of football cleats. This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. In this case, the football stars served as a opinion leaders b. aspirational reference groups c. non aspirational reference groups d. decision makers 7. Which of the following is considered an individual characteristic that influences a person's buying decisions? a. Gender b. Culture c. Motivation d. Learning girl Given their spending behaviors 8. Jane and Kyle, who have been married for four years, recently had a baby girl. Given their current stage in the family life cycle, which statement is most likely true of their spending behavior? a. They will spend more than average on alcoholic beverages, education, and entertainment. b. They will increase their spending on health care, clothing, housing, and food. c. They will increase their spending on education and transportation d. They will increase their spending on vehicles, women's clothing, and health care. than average product. 9. A product bought to satisfy an individual's personal wants or needs is a a. retail b. business consumer d. distributor 10. Which of the following is true of a firm that acts as a consumer marketer? a. It can also be a business marketer. b. It has fewer customers than a business marketer. c. It excludes the sale of goods that are sold in business markets. d. Its customers are less geographically concentrated than business markets. Copyright Cenge Learning P rod by Co