6. Responding to Societal Demands A company that accepts responsibility for a problem and does all that society expects to solve that problem is using an accommodative strategy. a reactive strategy. a defensive strategy. a proactive strategy. A tobacco company taking a reactive stance to the claims that smoking causes cancer would: stop selling cigarettes as they are harmful to your health and actively warning consumers about the dangers of tobacco use. sponsor advertisements on the impact that smoking can have on your health. create an advertising campaign suggesting that breathing second hand smoke was less dangerous than drinking milk. is not place label on cigarette packages about the dangers of smoking. Generally, there a trade-off between being socially responsible and economic performance