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6. Select a company firm preferably from tourism or hospitality sector and explain how VRIO framework(Value, Rareness, Imitability, and Organization) can be used to analysis

6. Select a company firm preferably from tourism or hospitality sector and explain how VRIO framework(Value, Rareness, Imitability, and Organization) can be used to analysis and evaluate the company firm's competencies. (10 marks)

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