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6) The final step of the hierarchy of effects model is: A) the actual purchase. B) liking. C) preference D) conviction. Answer: 7) In the

6) The final step of the hierarchy of effects model is: A) the actual purchase. B) liking. C) preference D) conviction. Answer: 7) In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except: A) awareness. B) liking. C) knowledge. D) conviction

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