6 - What is true about the role and Importance that cookies play in the Google Analytics Universal measurement? (1 point) It uses cookles to identify the user across multiple sessions. Randomly generated client ID is enough to track visitors across multiple sessions and devices. A user can erase cookies that GA continues to track him as a Retuming Visitor the next session. QUniversal Analytics need cookies to work properly, but GA4 will bring a cookieless approach. 7 - Experimentation is an important part of our Digital Analytics strategy. Select what is true about Experimentation using Google Optimize and Google Analytics. (1 point) AB Testing allows us to compare two diflerent versions of a page towards a Goal. An experiment can run without any changes on the website. An experiment requires 100% of the traffic to run. We can run an experiment for only part of the webslte traffic. 8- Which statements are true about CPA? (t point) Buying per CPA, all risk is on the publisher. As an advertiser, if you pay per CPA, you get all the risk. CPA measures the average money you need to invest to get a conversion. Using CPA, you for each user you acquire to your website. QCPA is harder to implement than other pricing models. 9 - Which statements are true when we are talking about custom campaigns? (1 point) Advertisers can tell GA the real source and medium of the traffic sent to the website. Advertisers need access to GA to create tagged UPLs: Information about campaigns can be found in the Behavior reports. Custom campaigns can be used to track Facebook Ads NOVA Information Management School / Digital Analytics - January 8n,20233/11