6. Which digital tactic best describes the PPC digital Channel? a. Drives interested audiences to a website landing page b. Increases visibility and searchability of online assets C. Improves brand personality and likability 7. Your prospect is aware they have a problem and have identified potential solutions for it. They are now at the stage where they are evaluating their options. What stage of the Buyer's Journey is your prospect at? a. Awareness b. Conversion C. Consideration 8. Identifying marketing opportunities, developing, and testing creative concepts, creating a media strategy, and setting a budget and approval are all activities involved in which marketing function? Analysis and Optimization a. b. Planning C. Awareness