6. Within-firm risk and beta risk Understanding risks that affect projects and the impact of risk consideration Garcia Real Estate is involved in commercial real estate ventures throughout the United States. Some of these ventures are much riskier than other ventures because of market conditions in different regions of the country. If Garcia does not risk-adjust its discount rate for specific ventures properly, which of the following is likely to occur over time? Check all that apply. The firm will become less risky. The firm will reject too many relatively safe projects. The firm will make poor capital budgeting decisions that could jeopardize the long-run viability of the company. How do managers typically deal with within-firm risk and beta risk when they are evaluating a potential project? Subjectively Quantitatively Consider the case of another company. Davis Printing is evaluating two mutually exclusive projects. They both require a $3 million investment today and have expected NPVs of $600,000. Management conducted a full risk analysis of these two projects, and the results are shown below. Which of the following statements about these projects' risk is correct? Check all that apply. Project B has more market risk than Project A. Project B has more corporate risk than Project A. Project A has more corporate risk than Project B. Project A has more market risk than Project B