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6.0 Consumer Decision Criteria Review the Consumer Decision Making Process Model (Chapter 6) to refresh your memory. What major criteria/factors will your primary target audience
6.0 Consumer Decision Criteria Review the Consumer Decision Making Process Model (Chapter 6) to refresh
your memory. What major criteria/factors will your primary target audience use to compare one gym to another
based on this model? Hint: you will want to make sure you fulfill these criteria in the creation of your gym's
marketing mix in phase 3 of this project as you know they are important to your prospective customers.
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