$603 DZC language learning market to double by 2025, led by digital delivering 3X growth. Digital Language Learning is accelerating rapidly, increasing access, reducing cost and leveraging technology to drive higher levels of language prociency at scale. Beyond tens of millions of new \"mobile rst\" language learners, digital is serving a much needed on-ramp and enabler for both online and ofine tutoring. Believe it or not, 1 in 4 people on earth are active language learners. That's more than all the students in the world enrolled from K-lZ to Higher Education. Arguably, it's the world's largest cohort of learners, and as a cohort, they' re really only just discovering digital. Approximately 1.8 billion of us are actively striving and studying for work or pleasure to achieve prociency at an additional language. Over 6,000 languages are spoken around the world, each and every one of them reminding us of the beauty and diversity of humanity. Language is the foundation of education, collective intelligence, culture, empathy and relationships, and learning an additional language inspires the explorer in us all. Mandarin, Spanish, German, French, Arabic, Russian, Portuguese and Japanese; for travel, for life, career or family, the list of languages we are learning is long. But the overwhelming majority of language learners are seeking to learn English as second language we estimate a little over 1.4 billion. 142 countries include English as a mandatory element of this national education curriculum. This is driving increased demand for language learning in the 1.8 billion people enrolled in formal early childhood, K-12 and tertiary institutions around the world. Even in predominately English- speaking markets such as the United States, Canada, United Kingdom, Ireland, Australia and New Zealand, English language learning is very strong for international higher education and travel- based learners. Forcing ourselves to form a \"mid-Covid\" point of view, we have fundamentally upgraded our outlook for Direct-to-Consumers(D2C) language learning. This may seem counter-intuitive given the widespread damage to ofine and in-person providers Covid has driven, however we are optimistic on the mid to long term economic recovery and remain convinced of the long term demand for \"blended\" in-person, campus-based and generally \"face to face\" and \"peer to peer" English language learning. GLOBAL LANGUAGE LEARNING MARKET Holon IQ D2C Offline and Blended Language Learning will make a 'U-shaped' recovery. D2C Digital will expand off a 2020 'booster', ultimately delivering a 25% CAGR over the period 2019-2025. D2C 'Offline and Blended' Language D2C 'Digital' Language Learning (USD) Learning (USD) $688 +5.6% $4B $49B $47B Non English $4B $4B +25.6% $32B $38 $64B English $458 $43B $178 $29B $12B $28 Non English $1B $15B Holon IQ English $11B Holon IQ 2019 2020 2025 2019 2020 2025 Source. HolonIQ 'Smart Estimate', May 2021. All numbers are rounded. As hard as it is to imagine right now, under a positive recovery scenario, we see demand for offline language learning exceeding 2019 levels by 2024 and regaining ground rapidly, albeit having undergone a digital transformation to protect against another disruption and become more relevant and impactful for learners. Source: Rose, D. (2019). Email writing mistakes everyone should avoid. Retrieved from: https://skillpath.com/blog/email-writing-mistakes-everyone-should-avoid. [Accessed date: 4 Jan 2022]Question 2 Direct-to-consumer (DZC) companies manufacture and ship their product directly to buyers without relying on traditional stores or other middleman. This has made manufacturers manage everything from inventory to sales and make themselves ready for a digital and Omni-channel experience. Nevertheless, these companies do face challenges. Select a DZC company that offers language learning, and explain any FIVE (5) challenges that they are anticipating to become a market leader in Year 2025. [Total 25 marks]