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6-23 What forces are creating the industry disruption and pushing the Swiss watch industry to change? 6-24 Would you classify the change environment as more

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6-23 What forces are creating the industry disruption and pushing the Swiss watch industry to change? 6-24 Would you classify the change environment as more calm waters or white water rapids? Explain your choice. Can disruptive innovation happen in a calm waters environment or only in a white water rapids-type environment? Discuss. 6-25 How has Jean-Claude Biver tried to change his organization? Evaluate the decisions he's made. Are there other actions he might take? If so, describe those. If not, why not? 6-26 In your assigned group, pretend you've been invited to make a presentation to the executive team at one of these Swiss watch companies on ways you might get younger customers to give these special luxury products a try. Come up with some ideas and discuss the best way to get your point across to this executive team

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