6.7

a. What are the two types of consumer panels used for gathering marketing research data?

b. Which type of panel is most frequently used in the United States?

c. What are the advantages and disadvantages of using a consumer panel?

7.5 Pick any company of your choice, and

a. Identify its website

b. Browse through the website

c. List the type of information that is available through the website

8.5 Toothpaste manufacturers have found consistently that if they ask for detailed information on the frequency with which people brush their teeth and then make minimal assumptions as to the quantity of toothpaste used on each occasion, as well as spillage and failure to squeeze the tube empty, the result is a serious overstatement of toothpaste consumption. How would you explain this phenomenon? Would it be possible to design a study to overcome these problems and obtain more accurate estimates of consumption? Describe how such a study could be conducted.

9.7 What are the general advantages and disadvantages associated with obtaining information by questioning and by observation? Which method provides more control over the