6,A product sold without a brand name, typically in a commodities market, is called a:

Multiple Choice

• national brand.

• generic brand.

• store brand.

• home brand.

• public brand.

• 7,

  Which of the following is a straightforward and inexpensive method of collecting consumers' perceptions of service quality?

  Multiple Choice

• Bridging the standards gap

• Gathering information at the time of a sale

• Defining the zone of tolerance

• Making effective use of customer complaint behaviour

• Establishing specific marketing metrics

• 8,

  When marketers refer to the fact that services cannot be held in inventory or stored for future use, they are stating that services are:

  Multiple Choice

• intangible.

• durable.

• variable.

• perishable.

• standardized.

• 9,

  Which of the following statements is true of generic products?

  Multiple Choice

• They are sold with popular brand names.

• Hardware stores often sell these products.

• They are typically excluded in commodities markets.

• Manufacturers own and sell these products at a national level.

• The popularity of these products is increasing rapidly.

• 10,

  Scorpion Homes Inc. is a company that provides security-related products to its consumers. However, the burglar alarm system introduced by Scorpion Homes failed because consumers had to possess a certain level of technical skill to use the product effectively. Which of the following factors is affecting the adoption rate of these alarm systems?

  Multiple Choice

• Complexity

• Trialability

• Compatibility

• Relative advantage

• Observability