6d. As part of its grand opening in Johannesburg...

As part of its grand opening in Johannesburg, Starbucks provided giveaways and created an atmosphere of excitement. Which best describes Starbucks communications strategy in South Africa?

Multiple Choice

A) Starbucks is using a push communications strategy.

B) Starbucks is promoting source effects in its communications strategy.

C) Starbucks is focusing on just social media to reach its target customer.

D) Starbucks is using business analytics to reach its target market.

E) Starbucks is using a pull communications strategy.