(6)If you could increase traffic by 10%, how much would revenue increase (assuming the new traffic was of the same character as the current traffic, e.g. same conversion rate, same average nights per booking, etc.)? How many more confirmations would result?

(7)If you could increase the percentage of those who reviewed the itinerary from 15.65% to 20%, how would the conversion rate be affected?

How would the revenue be affected?

(8)You believe that if you offered a 10% discount on all bookings, the conversion rate would increase to 3.5%. Would this increase or decrease revenue?