6.Online auction site eBay is a prime example of a business that views the whole world as its market from the outset. This type of business is termed:

Select one:

a.Born global

b.Foreign

c.e-business

d.International

7.When a company carefully tailors their marketing mix to the specific characteristics and wants of each market, it is demonstrating:

Select one:

a.Homogenisation

b.Customisation

c.Standardisation

d.Globalisation

8.Freedom Furniture recently bought out one of their competitors, Bay Swiss, to create one retail entity. This is an example of:

Select one:

a.Horizontal channel integration

b.Vertical channel integration

c.A vertical marketing system

d.A horizontal marketing system

9.Woolworths measuring customer attrition rates or the percentage of customers it loses each year is an example of the marketing metric known as:

Select one:

a.Acquisition

b.Churn

c.Customer traffic

d.Conversion

10.'Noise' in a model of communication refers to:

Select one:

a.message decoding

b.message encoding

c.anything that interferes with the effectiveness of the communication process.

d.the channel medium