6.Which is the best example of noise that originates with the receiver in the communication process?

Select one:

a.Amy drives through a tunnel and her radio signals become very weak.

b.Because of poor printing, Claudia cannot read an advertisement in her local newspaper.

c.Chris simply tunes out pop-up ads on the Internet so that they do not even enter his awareness.

d.Claire has been studying English for two years and does not understand the symbolism being used in an advertisement.

7.As a promotional strategy, the use of coupons strives to achieve all of the following except:

Select one:

a.promoting trial usage of a new product.

b.enticing repeat purchasers.

c.demonstrating how a product is used.

d.quickly increasing sales volume.

8.Coca Cola rarely uses personal selling as one of its promotional strategies, instead opting for various mass-marketing approaches. Coca Cola understands that one of the disadvantages of personal selling is that:

Select one:

a.the marketing message cannot be tailored to suit the potential buyer's needs.

b.with personal selling, it is most difficult to measure effectiveness.

c.personal selling has a more limited reach.

d.the marketing message and how it is delivered can be easily copied by competitors.

9.When Jim goes to a Vietnamese restaurant, and orders his favourite dish, a chicken satay, he notices that sometimes the portion size is quite generous while at other times it is quite small. He also notices that the satay is often garnished differently and that the sauce sometimes has a coarser texture and spicier taste. Jim is experiencing the service characteristic of:

Select one:

a.Intangibility

b.Inseparability

c.Heterogeneity

d.Perishability

10.In the extended services marketing mix, people include all of the below except:

Select one:

a.The actual service provider and/or its 'front-line' customer service staff.

b.The customer or client being served.

c.The personnel who provide training programs to the staff.

d.Those who directly or indirectly involved in the service experience.