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7 - 1 2 . The IKEA company has waited a long time to get into India. Trace the events and challenges that have led

7 - 12 .

The IKEA company has waited a long time to get into India. Trace the events and challenges that have led up to this point.

7 - 13 .

What are the core values and strategy that IKEA wanted to implement in India?

7 - 14 .

How has IKEA been able to localize its strategic implementation in India?

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