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7 / 7 pts In the context of product development, a top-down approach is also called an inside-out approach because the idea comes from: the

7 / 7 pts In the context of product development, a top-down approach is also called an inside-out approach because the idea comes from: the primary raw material suppliers within the firm the firm's customers the firm's product distributors When the R&D department within an organization creates products it is called a top down or inside out approach

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