7) are human needs as shaped by individual personality and culture. A) Needs B) Wants C) Demands D) Values E) Exchanges 8) When backed by buying power, wants become A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges 9) What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need proposition E) evoked set 10) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept