Question
7. Compare and contrast the typical channel structures for consumer products and industrial products. 8. Briefly discuss the global issues associated with phys- ical distribution
7. Compare and contrast the typical channel structures for consumer products and industrial products.
8. Briefly discuss the global issues associated with phys- ical distribution and transportation logistics. Cite one example of a company that is making efficiency im- provements in its physical distribution.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
